Why prefer Google Shopping?
Most importantly, it is effective. My experience with Google Shopping suggests that it is inevitable. When I was going to move from Michigan to New York, I was looking for a sleeper sectional sofa for our new place. As I was not too much into any specific brand, finding out a suitable one turned out to be a much harder process. I was not acquainted with any retailer. So, Google Shopping came out as my rescuer. Simple search using ‘sleeper sectional sofa’ keywords brought a number of websites together with Google Shopping results.
How to begin selling on Google Shopping:
Undoubtedly, seo friendly articles are immensely helpful. However, this itself is not enough for producing your products almost magically before the eyes of your targeted clients. You have to accomplish more than that of writing a post. Google Shopping is a specialized zone directed specifically towards this goal. In an official sense, Google for Retail is synonymous to Google Shopping. In essence, it is the ad campaign arm of Google.
Google Shopping helps customers juxtapose similar items and choose the perfect match. It can bring about outstanding outcomes for your business. Non-branded products can drive up to 75 percent of their ad clicks whereas in general, this number stands at a staggering 52 percent regardless of brand or non-brand product queries. In fact, if you choose not to roll out Google Shopping, it is possible that you are losing a big chunk of unexplored sales opportunity.
Fortunately, the process is particularly not a difficult one to begin with. Let’s walk through them.
Lay out a Merchant’s Account:
Your Google Shopping journey begins with the merchant account in GoogleMerchant Center. It allows you to upload your products, store information as well as brand for the sake of promotion. You have to have a Google account to sign up with the Merchant Center. Then choose a location and customize your account. It is important that you agree to Google’s Terms of Services. Finally, you should claim the website URL authority via a verification process. This confirmation sends feedback to Google that you are capable of bringing any configuration to the existing content of the website. Now, you are free to upload your product line.
Enhance your product images:
Respective retail sites are the primary source for Google Shopping to illustrate a featured image as its search results are indexed on uploaded product feeds. Therefore, you need to optimize the product images and listings on the site prior to jumpstart with the Google Shopping marketing. Top class visualization defines Google Shopping. Unquestionably, the product images will persuade a customer to click and buy. So, this is the most vital segment of your listing. Google understands the significance of high quality images and so, a compromised image standard will automatically invalidate your Google Shopping campaigns.
Link up the Google Merchant Account with Google Ads:
Google Shopping is powered with a combination of Google Ads and Google Merchant Account. So, you have to connect them. You must sign into the Google Ads account in order to run a Shopping campaign. Only then you can follow the footsteps of the other merchants. The Campaigns tab contains a Shopping link. You have to click it for the configuration of the settings. You can also set up the name of the Shopping campaign there. This whole process will bring forth a merchant identifier linking up with Google Merchant Account. Here, you may want to pinpoint a country or location where your ads will show up and the products will be sold.
Begin with the product sales:
Set up an ad campaign and start selling your items. You can name the campaign, add the products and run an ad group. You may also initiate a product feed with unique identifiers including price, brand, description and availability. You can promote, create and change groups as well.
Obviate the product price and data:
Pricing and product information should be visible at first sight. So, the shoppers can have solid expectations at the very beginning. Bundle of images do not bode well as it confuses your potential clients. A single product should have a single image.
Divide up the campaigns:
Niche items can yield better conversion rates than that of bundling all products into a single Google Shopping feed. An in demand search criteria will eat up your daily budget if you do not categorize your products. Seasonal factor and pricing can be two major segmenting criteria along this way.
Your products should be easily traceable. So, you have to ease the navigation on the landing pages. Shoppers will find this experience encouraging for further actions.
Set up a retargeting campaign with sufficient features including retargeting lists for search ads (RLSA). It will remind the shoppers of your website or products. Conversion rates tremendously rely on this parameter.
Configure the product descriptions:
Popular keywords help shoppers identify your brands more easily. Your product description defines your true class in the crowd of competitors. So, make it unique all the way.