Muscle Fuel

Theme Design


Project Name: Custom Development From PSD

See Full Work

  • Duration: 3 weeks long
  • Time commitment: 6-8 hours per week
  • Language: English
  • SEO: SEO Optimized Design
  • Design: Customized PSD Theme
  • Platform: Shopify

Work Outline

  • Mobile Responsive Design
  • Shopify Section Ready Theme
  • Cart Drawer Functionality development (which called ajax add to cart)
  • Product Page Filter
  • Store Setup and Design Consultancy
  • Live Chat Functionality
  • Afterpay Function
  • Video App Integration.

Project Detail

Muscle Fuel is selling healthy, chef-made meals to people willing to lose weight in New Zealand. They came to us with a custom PSD theme to set their store on Shopify and we did the rest. 

Below are the major and distinctive features we set up for their store.

PSD to Shopify:

Shopify has a large collection  of themes you can choose from for your online store or you can buy from any 3rd party theme developers. But you can always design your own theme and decorate your store exactly as you want it to be. The Muscle Fuel team provided us with a beautiful PSD template and we converted it to Shopify.

Multi-Currency Feature:

Today, the majority of stores in Shopify ecommerce platform allow you to accept multiple currencies. Shopify’s multi-currency feature allows you to offer customers a seamless shopping experience by allowing them to select their preferred currency and automatically calculate in real-time the equivalent amount in their preferred currency.

Live Chat Functionality:

Whenever you think of customer service for your store, you probably wish to have a live chat feature on it. Shopify Inbox allows you to have your own live chat options where It provides a single mailbox for all your online customer interactions. You can customize the appearance of the chat box on your store, manage all of your conversations with customers, create automatic responses that suit your store and even view conversation analytics from your Shopify Admin.


A major part of your online store is the store’s blog that obviously helps generate more audience and drives more traffic and sales. A well organized blog can create its own community around your products and brand. Shopify’s blogging engine lets us craft beautiful looking blogs to enhance your store’s performance.

Product Filtering Functionality:

Custom Label:

Online Store 2.0:

Address Checker & Validator App:

Shopify allows 3rd party address validator apps which validates if an address is typed correctly to avoid wrong or failed delivery. It’s such an effective tool that saves businesses from customer dissatisfaction and helps earn loyalty. Here for this store we did not use an app, but integrated a 3 party web link that can check whether the customer’s address is eligible or covered for delivery.


Shopify allows you to integrate short videos into your store to demonstrate your products or services, business process or anything related to your business. There are many 3rd party apps to fulfill your different video needs. You can put videos directly into your store like the one we here in this website or sync videos from YouTubes, Instagram and other social media. 

Afterpay Functionalities:

Afterpay is a financial technology company that allows you to shop now and pay later without interest. Online businesses and merchants can integrate afterpay service into their store and facilitate their customers to pay in installments upon checkout. With Afterpay, every purchase will be split into four payments, payable every two weeks. We have integrated this beautiful service for Muscle Fuel.


FAQ’s serves a great purpose not only for an online store but for any website. FAQ’s are the Questions that customers or visitors might ask frequently regarding the products and services. If you use the FAQ app for your store, customers do not have to wait for someone to answer their queries, instead they can get it from the FAQ section and at the same time merchants can reduce their operational activities. 

Visit Muscle Fuel